I help teams shape emerging neighborhoods, reposition buildings, and launch new hospitality concepts and developments. I partner with municipalities, developers, landlords, and creative teams to build destinations that are culturally relevant, unique and financially successful.

Recent collaborations include NYCEDC, Urby, RXR, and Jamestown Google REWS.

I started in real estate marketing and business development, but I was always drawn to the power of place — how they make us feel and shape the way we live. Today, I help clients bring those places to life.

Currently, I'm at Brand Urban, where I founded and built the placemaking business division. Previously I've held leadership roles at Urby, Youngwoo & Associates, and Fernando Romero Architects, where I developed my expertise in real estate marketing, retail strategy, and business development.